Consumer goods – AI-Powered sales insights & marketing ROI optimization

Challenge

Sales and marketing teams struggle to assess product performance across regions and link it to campaign ROI. Manual analysis across siloed tools delays action and leads to wasted spend.

CORESight in Action

Query: “Top 3 performing product categories in ‘North’ last quarter by revenue & margin? Correlate with active campaigns. Recommend which ‘Category X’ campaign to pause.”

CORESight Workflow

• Extractor Agent pulls data from POS, CRM, e-commerce, and marketing tools.
• Planner & Coder Agents auto-generate scripts for sales and campaign analysis.
• Business Agent delivers insights:
  • Top 3 (North): Electronics ($500K, 25%), Apparel ($350K, 35%)
  • Spring Electronics Sale’ performing well
  • ‘Category X Summer Preview’: CTR 0.5%, Conv. 0.1%
  • Recommendation: Pause and reallocate budget

Customer Impact

• 90% Faster Insights — Instant answers, no spreadsheets
• Up to 30% Higher ROI — Identify and act on low-performing campaigns
• 50% Better Sales-Marketing Sync — Unified, data-driven decisions
• 70% Faster Optimization — Real-time action on performance issues
• Enterprise-Grade — Secure, governed, CRM & Martech-integrated

CORESight Advantage

CORESight unifies Sales and Marketing data into a single, intelligent layer. Users simply ask — and get contextual, AI-powered recommendations that boost ROI and decision speed.